Ministry of Sound

Saturday Sessions Poster Campaign

For this project, I designed a set of three typographically-driven A2 posters as part of a conceptual advertising campaign for Ministry of Sound’s legendary "Saturday Sessions." This project was based on a past D&AD brief for Ministry of Sound’s ‘Saturday Sessions.’ Using Blender, I crafted a neon-like fishnet structure, ensuring high impact and visibility—key requirements for outdoor advertising. The glowing, web-like aesthetic is directly inspired by the club’s interior lighting, evoking the immersive and electrifying atmosphere of the venue. This approach balances bold experimental typography with legibility, aligning with Ministry of Sound’s global reputation for pioneering electronic music experiences. The final designs capture the energy, movement, and vibrancy of the club’s legendary nights, making them both eye-catching from a distance and engaging up close.